Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, R Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social iden
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| Title | : | Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, R |
| Author | : | |
| Rating | : | 4.87 (476 Votes) |
| Asin | : | 1451636369 |
| Format Type | : | Paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2011-01-02 |
| Genre | : |
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:SENSE cases on Nokia mobile phones, Henn
Editorial : Ronald A. Galotti President and Publisher, Talk Media, Inc. Schmitt is a marketing guru.He makes sense on every level -- from the intellectual to the emotional. Still, I was very happy to present a young adult novel like this to my daughter. Subsequently, she so bravely, and honestly describes her own battle with breast cancer which gives hope to women everywhere who are going through similar experiences. This book is the new flagship for the music business. While a number of the thought exercises are clearly better geared toward current teachers, this can also be a wonderful resource for preservice teachers as well.
Hayes Roth Senior Executive Director, Landor Associates A fresh, new voice in the wilderness of so-called marketing experts -- one who speaks with unusual perception, clarity, and common sense. Bernd Schmitt will have a profound influence for years to come on how we all think about brands and the marketing that sells them.
Gerald Zaltman Joseph C. Wilson Professor of Business Administration, Harvard Business School A lucid, provocative account of total experience engineering. This is a well thought out, well documented description ofwhat it means to truly understand customers.
Mary Olson President and CEO, Transition Networks E-commerce and marketing strategists take note! "Experiential Marketing" aims at the heart of e-customer relations. Schmitt is an extraordinary thinker and writer.
Unlike many textbook-esque tomes on education, this reads less like an instruction manual and more like something you would read for the sake of itself. And lest anyone be fooled that this dietary approach is nothing but bunless bacon cheeseburgers, there are recipes for low-carbohydrate vegetable dishes to broaden your palate while keeping you on plan.
Like any good keto cookbook should, this book provides a macronutrient breakdown of each recipe, for people who prefer to track their intake of protein, fat,
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